The saying “everything old is new again”, is nothing new. However, the longer I’ve been on this blue marble the more I realize how completely true it is. Flipping through nearly any magazine I see fashions that were popular when I was in high school worn by models down the catwalk. Just as vinyl records had their resurgence several years ago, bands are now releasing cassette tapes along with digital downloads (mid 90’s boom box anyone?).
Among other things from the mid to late 90’s early – 2000’s gaining in popularity:
- “Mom” Jeans
- Baby backpacks
- Surge Cola (shudder)
- Bike shorts (on non-bike riding individuals)
- Fanny Packs (now called Bum Bags)
- “Dad” sneakers (big white oversized sneakers like dad USED to wear – or anyone’s Stepdad – GARY!)
- Aveda Sap Moss shampoo and conditioner
Wait…what?! Shampoo and Conditioner?
Yes, Shampoo and Conditioner.
On the heels of the runaway, wild success of their Cherry Almond Softening Shampoo and Conditioner – Aveda decided to re-release yet another classic.
Sap Moss was Aveda’s original Shampoo and Conditioner meant for dry hair. It was replaced a decade ago by the very rich and ultra-hydrating Dry Remedy Shampoo and Conditioner. This left a hole in the heart of many longtime Aveda devotees. Guests missed the earthy scent, tree sap like appearance and lightweight hydration. So much so Aveda was inundated for requests to bring back this conditioning classic.
When Barbara De Laere was promoted to Aveda’s Global General Manager in 2017, she spent a lot of time speaking with both stylists and guest to determine what their needs and wants were in the company. Those conversations saw to the design and re-release of several missed and not forgotten classics – among them, Scalp Benefits, Cherry Almond and yes, Sap Moss. Barbara also took Aveda’s Mission to heart requesting that existing shampoos and conditioners as well as all new releases be free of silicones parabens and petroleum. The results – a hydrating shampoo and conditioner duo that provides up to 81% increased hydration INSTANTLY minus any synthetic ingredients.
Sap Moss Weightless Hydration Shampoo and Conditioner contain Icelandic Moss and Larch Tree Sap to tame frizz and quench hair. And it does all this WITHOUT weight! It targets specific dry microsites on the hair to provide precise hydration, leaving the hair conditioned, but not heavy. Since its arrival at Salon Enso it has flown off the shelves and into the bathroom of nearly every stylist and guest it has come into contact with. It is the perfect duo to gently condition summer ravaged ends and humidity induced frizz without making the hair feel greasy or oily in any way. The fragrance is also refreshingly earthy, with Jasmine, organic olibanum (frankincense) and cypress. It evokes a cool, damp forest, even when it is 100% with a million percent humidity outside.
So as you are rocking your dad sneakers, bike shorts and bum bag, you can have fabulously hydrated hair that will last you well beyond the lifespan of your digi-pet. They call them classics for a reason you know 😉