Charity:Water, Aveda and Global Responsibility

Our Mission, at Aveda is to care for the world we live in. From the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

As an Aveda educator and stylist I have the above mission statement committed to memory. It adorns all the Aveda paraphernalia and is proudly displayed on the walls within Salon Enso. The mission is an impactful, true guiding principal for how Aveda (as a company) and we (as a concept salon) conduct ourselves. Since its beginnings in 1978 (in Hors Rechelbacher’s bathtub), Aveda has worked tirelessly to ensure we give back to the Earth.

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